Budo-Nord strategically expands to China

The small local Karate brand from the North begins a unique strategic collaboration with one of the leading manufacturers in China and lays the foundation for a considerable expansion on the other side of the globe.

In Northern Europe, Budo-Nord is one of the most well-known Martial Arts brands with its 50 years in the industry and genuine establishment and history.

But in international contexts, we are a real ”under dog”, says Pierre Dahl from Budo & Fitness Sport, who owns Budo-Nord.

– For many years we have had a full range of WKF-approved Karate products, but the increasingly expensive logistics and not to mention the climate-challenging situation make it difficult as a Nordic brand to establish itself and be fully competitive with such great distances as Asia and the United States.

Together with its new partner Qingdao HarnSports, being able to offer deliveries on even better terms and in close proximity on the other side of the globe is a ”game changer”, says Pierre head of business development and sees the future and growth very positively.

Sigurd Schiemann head of product development believes that the geographical proximity to many of the markets where Budo-Nord has grown strongly in recent years, such as Asia, Australia and the USA, takes enormous advantage of the reduced shipping and logistics costs, which have otherwise been part of what made the products more expensive in recent years . In addition, this is an important step in the right direction in terms of Budo-Nord’s policy for climate-smart environmental impact.

Budo-Nord’s Karate customers can thus have all WKF and traditional products delivered around the world directly from our ”hub” in Qingdao. To streamline this handling to the maximum, all customers outside Europe can also communicate directly with Budo-Nord China.

Budo-Nord China: Leading a New Chapter in Global Martial Arts Equipment

Budo-Nord China, as an important branch of the internationally recognized Budo-Nord brand in Asia, is officially established and will take on the task of expanding the brand’s market in China and even globally (except for the EU countries). Since its inception in the 1960s, Budo-Nord has always been committed to providing the highest standard of equipment for martial arts enthusiasts and professional athletes. Today, Budo-Nord China will take on the responsibility of promoting the brand globally and continuing to carry on and develop the spirit of Budo.

Company Background

Founded in the 1960s, Budo-Nord began as a brand dedicated to the production of quality Martial Arts equipment and quickly earned a reputation for excellence in Europe and other markets around the world. Over the years, Budo-Nord’s Karate, Judo and Taekwondo products have become the equipment of choice for all types of Martial Arts tournaments due to their superb craftsmanship, innovative design and superior functionality.

vision

Budo-Nord China’s vision is to raise the quality standard of Budo equipment to new heights through continuous innovation and technological enhancement, and to promote the spirit of Budo to every corner of the world. Not only do we want to provide the best equipment to our athletes, but we also want to spread the core values of the spirit of Budo – Courage, Respect, Discipline and Tenacity – through our products. In the future, Budo-Nord will continue to drive growth in the global market.

Business Facts Budo-Nord China

Founded: 2013
Core Markets: Worldwide (except EU countries), with a focus on China and the rest of North America, South America, Middle East, Africa and Asia.
Key products: Karate uniform, protective gear, training equipment, judo and taekwondo equipment.
Proprietary Technology: Breathable fabrics, high durability materials, ergonomic design
Distribution channels: local dealers, martial arts associations, online platform sales.
Development Strategy: Local production, global marketing, promote Budo-Nord products into the global training and competition of Martial Arts series such as Karate, Judo and Taekwondo.

Front Persons – Meet the Budo-Nord China team

Zhenyu Guo is the CEO of Budo-Nord China, with extensive experience in international market operations and strategic vision. He specializes in brand global expansion, market development and business growth. As CEO, Mr. Guo is committed to driving the successful expansion of Budo-Nord China in the global market (excluding EU countries), especially in strengthening mutual partnerships.

Yulan Zhang is the Chief Production Engineer is responsible for the production and development of all of the company’s products. She understands the design concept of combining the spirit of martial arts with modern technology to ensure that the products are in line with the cultural aesthetics of traditional martial arts, while meeting the needs of modern athletes for functionality and comfort through her in-depth understanding of market trends and athlete feedback

As Budo-Nord’s Marketing Manager, Mr. Guo Xuanming is responsible for the brand’s operations and expansion in China and other regions in North America, South America, Middle East, Africa and Asia. Utilizing his marketing experience and extensive industry resources, he is committed to bringing Budo-Nord products to a wider audience through localization strategies and marketing campaigns. He actively works with distributors, clubs, coaches and associations to build strong partnerships and promote the sport of karate.

Future Outlook

Budo-Nord China will continue to be committed to driving the brand’s global expansion, especially through innovation and localized partnerships to further penetrate China and other regions in North America, South America, the Middle East, Africa and Asia. In the coming years, Budo-Nord plans to launch more customized products to meet market needs and promote the global spread of martial arts culture through close cooperation with local martial arts associations, distributors and educational institutions.